Superwinch Appoints Warton Ong, Director
Asia Business Development and Strategic Sourcing

PUTNAM, CT - June 25, 2008 President and CEO, Ned Cunningham announced the appointment of Warton Ong to the position of Director, Asia Business Development and Strategic Sourcing. Ong will report directly to Cunningham.

In his new position, Ong will assume responsibilities for the local management of all sourcing partners in Asia; management of distributors in Australia and New Zealand as well as direct management of Superwinch’s relationship with Toyota, Australia; the identification, evaluation, and development of potential growth opportunities in China and Southeast Asia, and active participation in Superwinch’s strategic planning process.

As a successful senior manager, Ong brings more than twenty years of broad international experience including general management, sales, marketing, and product development. Most recently he was the Regional Managing Director, Asia for Gardner Denver Nash. Earlier, Ong was the General Manager of the company’s China Subsidiary in Shanghai. His experience also encompasses direct sales, marketing and general management activities throughout India, Pakistan, Taiwan, and Southeast Asia.

Ong received his bachelor’s degree in engineering in Singapore and an MBA from Pepperdine University in California. He and his wife, Helen, and their three children reside in Singapore.

Superwinch Introduces Industry’s Best Limited Lifetime Warranty
Owners have greater protection for their investment

PUTNAM, CT - June 20, 2008 Superwinch has introduced an industry-leading warranty for its EP and S-Series winch products with a Limited Lifetime Warranty on all mechanical components and an unprecedented 3-year warranty on the new S3 Solenoid.

While most manufacturers use off-the-shelf solenoids designed for automotive use, the S3, which stands for Sealed Submersible Solenoid, was designed by Superwinch engineers to outperform other solenoids on the market. Originally engineered for the larger EP-Series 4 x 4 winches, a smaller version was developed for the S-Series winch (The #1 winch in the racing industry). With this new Warranty, owners have greater protection for their investment.

Superwinch Adds Synthetic Rope to EP Winch Line
New EPi9.0S features premium off-road performance in lighter weight option

PUTNAM, CT - April 1, 2008 Responding to field requests for an EP model winch with available synthetic rope option, Superwinch, Inc. has introduced the EPi9.0S 9000 lb (4082 kg) winch, available through Superwinch dealers now. Designed with the brake outside the drum, EP winches are ideally suited to heat-sensitive synthetics. Using 80 feet of synthetic rope, the new option provides the same premium performance off-roaders expect from the EPi9.0 model with less weight to load the front of the vehicle.

New solenoid warranty
Fast becoming known as the best off-road winch available, Superwinch’s EP line comes with power load in and out, heavy-duty latched hook with stainless steel thimble, heavy-duty anodized aluminum hawse, and Superwinch’s exclusive S3 Sealed Submersible Solenoid with 3-year Warranty. Like all Superwinch products, all mechanical components on the EPi9.0S are also protected by the company’s Limited Lifetime Warranty.

Superwinch Appoints Zach Bohn, Director, Sales and Marketing

PUTNAM, CT - February 6, 2008 President & CEO, Ned Cunningham announced the appointment of Zach Bohn to the position of Director, Sales and Marketing, effective January 7th. Bohn will report directly to Cunningham.

As Director, Sales and Marketing, Bohn will assume all responsibilities associated with sales, marketing and customer service activities for Superwinch, Inc. He will concentrate on developing an organization that is responsive to customers, provides innovative market programs and focuses on sustainable sales growth.

Bohn brings broad sales, marketing and product leadership experience to Superwinch that spans automotive replacement parts and aftermarket tools, mass merchandizing and industrial products. Comfortable in managing a company's sales force and independent representative structures, he has also has “hands on” experience in direct sales, managing customer relationships, and contract negotiations with a variety of sales channels.

Most recently, Bohn was the Global Strategic Business Unit Director for a newly established division of Stanley Works. Previously, he held a key Product Management position at Dorman Products, a leading supplier of replacement parts, hardware, and tools to the automotive aftermarket, mass merchandisers and OEMs. Zach's career also encompasses successful experience with Calterm, American Brake Supply and CSK Auto.

Bohn and his wife, Donna, reside in Burlington, CT. His son and daughter currently live in Texas.

Superwinch LT2000 Utility Winch super affordable and available with ATV upgrades
Accessory and Switch Kits convert compact utility tool into powersports model

PUTNAM, CT - Superwinch's LT2000 Utility 2000 lb (907 kg) Winch, a quiet, compact all-purpose winch with wired sealed handheld remote and circuit breaker. Now available with Accessory and Switch Kits to instantly convert the LT2000 Utility for ATV use, kits are packaged separately to match users' needs immediately at the point of sale and fit today's most popular ATVs.

Superwinch brand-name reliability
In addition to the circuit breaker and sealed 6' handheld remote, standard features of the LT2000 Utility base model include: power load in and out, 49 ft. of wire rope with thimble end, safety latched hook, pull and turn freespooling clutch, differential planetary gearing, low amp 1.0hp permanent magnet motor and easy install color–coded wiring. The winch comes with a one year limited warranty on all mechanical components.

ATV versatility at purchase
The ATV Accessory Kit includes: mount plate, pulley block, D shackle, and roller fairlead, while the ATV Switch Kit includes: sealed solenoid, handlebar mounted rocker switch and installation manual. As with all Superwinch products, the LT2000 and Accessory and Switch Kits are protected by the company's One Year Limited Warranty on all mechanical components.

Superwinch LT2000 2000 lb ATV Winch is feature packed super affordable!
Superwinch brand-name reliability

PUTNAM, CT - Superwinch's LT2000 ATV 2000 lb (907 kg) Winch, a quiet, compact all-purpose ATV winch with handlebar mounted rocker switch, is now available. Standard features of the LT2000 ATV model include: power load in and out, Sealed switch relay, 49 ft. of wire rope with thimble end, safety latched hook, pull and turn freespooling clutch, differential planetary gearing, low amp 1.0hp permanent magnet motor and easy install color–coded wiring. The winch comes with a one year limited warranty on all mechanical components.

Superwinch Introduces LP8500 Winch
Powerful 8500 lb. capacity performer joins product line at affordable price

PUTNAM, CT - November 2007 Superwinch's new LP8500 8500 lb (3856 kg) winch is designed to accommodate entry-level buyers shopping for excellent value. Meeting the rugged demands of off-road and utility use, the LP8500 introduces price conscious buyers to the quality, power, and performance advantages of the Superwinch brand.

A winch for everyone
Adding this powerful, attractively priced, low profile winch to the Superwinch line provides the entry-level consumer with competitive options and upgrade opportunities. Standard features of the LP8500 include power load in and out, automatic load holding brake, 94-foot wire rope, and 12-volt DC 4.5 hp series wound motor, planetary gear-train, lever shift free-spooling clutch, rubber handheld remote and powder coated hawse fairlead. The company's Two Year Limited Warranty on all mechanical components protects the LP8500.

Superwinch appoints E.F. Cunningham, President & CEO

PUTNAM, CT - October 19, 2007 Chairman of the Board & Chief Executive Officer, Ian Dodds announced the appointment of Mr. E. F. (Ned) Cunningham to the position of President and Chief Executive Officer of Superwinch Inc, effective October 9th. He reports to Mr. Dodds, who continues on as Chairman. Ned has become a Superwinch shareholder and a member of the Superwinch Advisory Board. He assumes overall management responsibility for all Superwinch divisions globally to maximize profitable growth. David Schramm as Chief Operating Officer reports to Ned.

Mr. Dodds commented, “Ned has proven his metal in tough market conditions and brings the kind of global management of sales, manufacturing, sourcing and brand marketing that we need.” Ned will be stationed at headquarters in Putnam, CT and travel to the annual SEMA, show in Las Vegas, October 30th – November 2nd .

“With the introduction of so many new products at SEMA 2007 and the improvements that Dave [Schramm] and his team have already made to the Superwinch sales and marketing efforts, I couldn't come to the company at a better time”, Cunningham said. “We are primed for growth in 2008 and will be ready as we continue with and add to the great work that began earlier this year,” he added.

Born in Waterbury, CT and with a Mechanical Engineering Degree from Worcester Polytechnic Institute where he was a star athlete, Ned has had an exceptional career with The Nash Engineering Company, a large multinational company based in Norwalk, CT. He joined Nash in 1977 as an Engineering Sales Trainee and ultimately became President before he merged it with a German competitor in a Private Equity transaction, and subsequently sold it to an American based company. Nash's business is Liquid Ring Vacuum Pumps & Compressors used in paper making, mining, chemical and a variety of other industries.

Ned led Nash through the challenges of a changing world marketplace. Commoditization of brands with Global product proliferation crowding the marketplace required significant changes in the way Nash manufactured, sourced and marketed its products worldwide.

A broad background in worldwide Sales and Marketing, together with his extensive experience in China where Nash had manufacturing facilities, gives Ned two key elements essential to Superwinch's future. Just as important however are Ned's proven management abilities in focusing the efforts of all levels of the team.

Ned and his wife, Mary Ellen, will soon be relocating to the Putnam area. They have three daughters who all live in the Northeast.

NEW from Superwinch, drum-centric UTV4000
Part of a Rock solid line of ATV/UTV Powersport products to get you unstuck

Putnam, CT - August 01, 2007 Superwinch, Inc., the first company to manufacture winches for ATV's, is proud to introduce the UTV4000, 4000 lb, centered winch drum, 4-bolt pattern winches serious enough to carry the Superwinch name and a limited lifetime warranty. The new UTV winch features the same fail-safe electrical components (like a premium, sealed solenoid) that have kept Superwinch products performing for years. This CE certified winch operates at a reduced amp draw to minimize electrical system drain on most ATV and UTV models. The hefty, sealed 1.5 hp motor provides reliable performance for the most dedicated off-road Powersports enthusiast and includes easy to view color-coded wiring for fast simple installation.

Superwinch continues to produce hardworking, long lasting products with full metal gear sets, sealed drive trains and top grade hardened metals that out last the competition. A high-speed motor combined with 3-stage planetary gears deliver a fast, yet safe pull to get you unstuck in a hurry. Dynamic and mechanical braking are combined in these new models to produce sure stops and Samson-like holding power. The cam-action freewheel operation is easy to engage and disengage and the sealed and potted handlebar switch can be placed to accommodate your personal comfort and is easy to use even while wearing heavy gloves.