About Us

For more than 50 years, Superwinch has been a global leader in winching. We are unmatched in engineering, designing, building, and testing winches and winch accessories. Superwinch is well known for recreation, recovery, industrial, utility, and military products, and our name is synonymous with quality, durability, and innovation.

Performance and reliability are our values, and we stand behind every product we make. Our reputation for extensive product development and testing has built a loyal following of off-road enthusiasts, agricultural, military, and industrial users. Like our parent company, Westin Automotive, Superwinch is committed to products that exceed expectations under the most strenuous circumstances.


We understand that winching isn't always a casual experience and your winch may be your lifeline out of danger. Our product development team uses real customer feedback to continually improve and expand our lineup of winches. No matter the winching scenario, we have a winch up for any task. You will be prepared, because you can count on Superwinch.


Superwinch Fort Worth, TX. USA

Distribution Facility

Open on Google Maps

Superwinch San Dimas, CA. USA

Engineering and R&D Facility

Open on Google Maps

Superwinch develops, and manufactures Winches, Hoists and supporting accessory products for Global Consumer and Industrial markets.
Our knowledgeable and professional team understands our customer’s challenges and offer high quality, products that elevate our customer’s performance.

Detailed History

Since 1977
Westin Automotive Products, Inc. has decades of experience developing, manufacturing and marketing exceptional quality automotive truck parts and accessories. Our capabilities cover the full spectrum of development and manufacturing from conceptual design, engineering and prototyping to component product and final assembly. Utilizing cutting edge technologies in design and manufacturing, we continue to build on our foundation of providing quality products. We have built a strong reputation in the industry we serve by committing to a strict standard of excellence. To remain in the forefront, we have implemented a corporate plan which reinforces unconditional commitment to quality. Unifying leadership, teamwork, customer satisfaction and resources ensures a responsible growth plan for the future.


Commitment to Quality
When it comes to Westin products, we invest at the ground level of the development process to do more than provide purely functional products. It is Westin’s signature of quality that our products not only provide function, but also do it under the highest level of aesthetically pleasing conditions. Vehicle owners are proud to flaunt their “Westin” because of the care and consideration we take to integrate visible product features and undeniable style. On top of that, our in-house marketing department develops eye-catching and informational advertising campaigns that speak for themselves across trade, consumer, and social media outlets. Through these outlets, Westin provides consumers all of the information they need to make an informed decision to purchase our products, including product materials, features and benefits, finish options and warranty details.


Research & Development
Westin’s engineering and R & D facilities are located at our corporate location in San Dimas, California. The R & D facility has a staff of 12 full-time employees comprised of engineers, technicians and CAD specialists.

• FAE (Finite Element Analysis)
• V5 testing SAE
• 3D computer CAD design
• Full fabrication shop
• Vehicle lifts and hoists


Quality Control
Westin’s QC begins at product inception with full implementation at each warehouse on incoming shipments. We employ QC personnel that are responsible for each manufacturing facility to monitor production, packing and shipping. All incoming shipments are fully inspected based on guidelines set by Westin. 

No products in cart