We are SuperWinch

Whether you winch to get away or winch to get back home safely, we’re pushing the boundaries of modern winching from our new headquarters in San Dimas, California.

Westin is pleased to announce that we have added Superwinch to our family of quality automotive products. Superwinch has been a global market leader and manufacturer of electric and hydraulic winches and accessories for over 45 years and the tradition will now continue. The Superwinch brand is synonymous with quality, durability and innovation and has a loyal following among off-road enthusiasts, agricultural, military and industrial users alike.

Superwinch has maintained an outstanding reputation within the marketplace based upon their superior design, reliability and value. The brand includes a wide range of consumer and industrial winch products, including electric winches, power drives, hydraulic winches and recovery accessories. Westin plans to expand upon the current Superwinch product offerings, with new designs in the future while providing distributors with additional added value through our comprehensive line of winch capable products (such as HDX grille guards and bumpers, MAX mount systems and Jeep products).

A word from our President:
“We are very excited at the opportunity to add Superwinch’s quality products into our overall Westin program. We know that both Superwinch and Westin customers will benefit from the expanded product lines, marketing and customer service that our customers expect from us. This opportunity is consistent with our reputation of bringing the broadest range of top quality innovative products for consumer and commercial applications to the automotive aftermarket since 1977”.

Bob West - President, Superwinch/Westin Automotive


Superwinch Fort Worth, TX. USA

Distribution Facility

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Superwinch San Dimas, CA. USA

Engineering and R&D Facility

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Superwinch develops, and manufactures Winches, Hoists and supporting accessory products for Global Consumer and Industrial markets.
Our knowledgeable and professional team understands our customer’s challenges and offer high quality, products that elevate our customer’s performance.

Detailed History

Since 1977
Westin Automotive Products, Inc. has decades of experience developing, manufacturing and marketing exceptional quality automotive truck parts and accessories. Our capabilities cover the full spectrum of development and manufacturing from conceptual design, engineering and prototyping to component product and final assembly. Utilizing cutting edge technologies in design and manufacturing, we continue to build on our foundation of providing quality products. We have built a strong reputation in the industry we serve by committing to a strict standard of excellence. To remain in the forefront, we have implemented a corporate plan which reinforces unconditional commitment to quality. Unifying leadership, teamwork, customer satisfaction and resources ensures a responsible growth plan for the future.


Commitment to Quality
When it comes to Westin products, we invest at the ground level of the development process to do more than provide purely functional products. It is Westin’s signature of quality that our products not only provide function, but also do it under the highest level of aesthetically pleasing conditions. Vehicle owners are proud to flaunt their “Westin” because of the care and consideration we take to integrate visible product features and undeniable style. On top of that, our in-house marketing department develops eye-catching and informational advertising campaigns that speak for themselves across trade, consumer, and social media outlets. Through these outlets, Westin provides consumers all of the information they need to make an informed decision to purchase our products, including product materials, features and benefits, finish options and warranty details.


Research & Development
Westin’s engineering and R & D facilities are located at our corporate location in San Dimas, California. The R & D facility has a staff of 12 full-time employees comprised of engineers, technicians and CAD specialists.

• FAE (Finite Element Analysis)
• V5 testing SAE
• 3D computer CAD design
• Full fabrication shop
• Vehicle lifts and hoists


Quality Control
Westin’s QC begins at product inception with full implementation at each warehouse on incoming shipments. We employ QC personnel that are responsible for each manufacturing facility to monitor production, packing and shipping. All incoming shipments are fully inspected based on guidelines set by Westin. 

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